This is a key part of developing your marketing strategy, this is where we go and research the industry and local market. We collect information that provides a valuable insight into your customers thinking, buying patterns and location, monitor market trends. We focus on understanding where your company fits in the market, where your biggest opportunities and challenges are.
2. Competitive Analysis:
How to review your competitive landscape. You need to identify and study competitors in depth. We go in this lesson to identify your strengths and weaknesses? What kind of marketing are you doing, and is it effective? These are just two examples of the many questions that I’ll help you have a clear answer for
Then we’ll dive deep into your competitors, so we can craft strategies and campaigns that will give you an edge in your market or niche.
3. Identify Target Audiences:
Trying to promote your product or service to everyone can be costly and ineffective, in order to be successful, you must identify and know your primary target audiences. In this lesson, we’ll go over your ideal avatar, who these people are, how they communicate, and what drives them to your products or services will make success a lot easier for you. We’ll go in depth into categorizing these audiences into groups, so you can better understand how to reach them and what messages customers will respond to.
4. Identify your unique selling proposition (USP):
A USP is the unique reason your customers buy from YOU and not your competitors – it’s what makes your business stand out from the crowd. In this lesson, we’ll go deep into defining what you do differently and be able to convey that to your potential customers. This is where you’ll know your differentiator
And we usually do that by answering those simple questions:
- What’s the biggest problem/pain your product or service solves for your ideal customer?
- What do you love most about your products and services?
- What makes your customers come to you instead of your competitors?
- Which aspects do you generally highlight when you describe your business to strangers? And few more…
5. Set BIG Goals and Objectives:
Using the research about the market, competitors, and target audiences, I’ll help you craft your goals and objectives. I’ll show you how to architect SMART goals (Specific, measurable, attainable, relevant and time-based).
6. Define Specific Strategies and Tactics:
This is the meat of the marketing plan. Using all of the previously mentioned information, you’re in a position to develop specific marketing strategies, and define the tactics needed for each strategy. I’ll show you how to put a strategy in place and how to determine the specific tactics needed to fulfill the strategy. These strategies and tactics will naturally evolve over time as you achieve your goals, and as we discover together what works best for you.
7. How to have IMMEDIATE impact on your marketing efforts:
Increase AOVs (Average Order Values) through upselling, downselling, cross-selling & bundling
Increase LTVs (Lifetime Values) of your customers using continuity programs, line extensions, loyalty programs and constant contact.
8. Nurture your loyal customers:
Your customers are the key to your success so it is important to look after them and encourage loyalty.
Providing exceptional customer service can keep people coming back and set you apart from your competitors.
We’ll go in depth to put proven strategies to build your customers loyalty including:
- How to communicate regularly with your customers
- How to set up channels for after-sale follow up
- How to exceed their expectations by going the extra mile
- How to use their feedback and complaints as an opportunity to make your products or service the absolute best.
9. Determine Evaluation Methods:
You won’t know which marketing strategies and tactics are effective if you don’t implement some form of evaluation. Evaluating marketing comes in many forms. I’ll show you the best ways to evaluate your marketing efforts for success.